Gone are those days when people would prefer visiting a local store to make purchases. I need not elaborate what I am trying to specify because each of my readers go online for shopping and you know why.
But, as web designers, we need to keep ourselves updated with the latest trends and technologies that are prevailing in the industry. In the year 2016, as you know mobile optimization and AMP are the strategies for designing websites.
And, Google has strictly specified that non-responsive sites will be stripped off the Search Engine Results.
Now, the question is how do we survive the rat race if we own an E-commerce site? What are the changes that have evolved in the E-commerce website designing in the year 2016?
Do not worry! There are no major changes except a few that you are aware of, but a glance at this checklist will help you develop a site that draws customer attention, traffic and generates sales.
Here we go:
1. The design of your online store
As a designer, this is not a new thing but something that you cannot ignore for it has a huge prominence to play in the present and future of your business. Keep your design clean and attractive. When I say attractive it doesn’t mean that you have to embed in a lot of graphics and flashy images. How many of us would like to stay on a website that comprises of a lot of flashes and graphics? If you want to see a well-done e-commerce site, check out Melaleuca.com.
2. Functionality of your E-commerce website:
What are the things that come to your mind when you think of an online store’s functionality? The main point is whether your website is functional? You might have included either a few or a large number of components on your website expecting the visitors to take some action. But, the expected action occurs only if these are functional.
3. Website Color:
I don’t know whether you have ever realized the fact that colors have a huge role in retaining visitors. Certain colors tend to ward them off even before they take a look at your website, while certain colors make them curious to find out more.
4. Is your website navigable?
One of the questions you often here when you research on how to improve the performance of your website or online store?
A website that is easily navigable has more number of visitors than a site that lacks intuitive navigation. If your site’s navigation is confusing, then you are automatically driving bounce rates. You are generating the possibility of customers who leave the site to never come back again.
Source: Melaleuca Idaho Falls